KingLead 2026 China International School Brand Value Top 100 Evaluation System

Evaluation System

KingLead 2026 China International School Brand Value Top 100 includes five core indicators: International Certification Competitiveness, Faculty Competitiveness, Social Influence, Sustainable Operations and Industry Influence. The following is the brand value evaluation system of Chinese international schools:
KingLead 2026 international school brand value ranking evaluation indicators

1 Certification Competitiveness

International Certification contains two sub-indicators: Certificated Institutions Authorized by Mainstream Exam Committees and Certification by Mainstream International Certification Organizations.

1.1 Certificated Institutions Authorized by Mainstream Exam Committees

  • If IB courses have been certificated by IBO
  • If AP courses have been certificated by College Board
  • If IGCSE/A-Level courses have been certificated by CIE
  • If IGCSE/A-Level courses have been certificated by Edexcel
  • If IGCSE/A-Level courses have been certificated by AQA

1.2 Certification by Mainstream International Certification Organizations

  • WASC: The Western Association of Schools and Colleges
  • NEASC: New England Association of Schools and Colleges
  • CIS: The Council of International Schools
  • Cognia: International Recognition Authority for Educational Quality

2 Faculty Competitiveness

  • Faculty-Student Ratio
  • Proportion of Highly Educated Faculties (With master's degree or above)

3 Social Influence

  • Parents' Comments

4 Sustainable Operations

  • Financial Foundness
  • Team Stability

5 Industry Influence

Industry Influence contains two sub-indicators: Industry Experts Evaluation and Academic Experts and Scholars Evaluation.

5.1 Industry Experts Evaluation

  • Brand History
  • Brand Investment
  • Brand Communication

5.2 Academic Experts and Scholars Evaluation

  • Educational Philosophy
  • School Culture
  • Characteristics of the School

Rating System

KingLead China International School Brand Value Top 100 rates schools' brand value based on their rankings. The top 1-20 are rated as "5A", the top 21-50 are rated as "4A", the top 51-100 are rated as "3A".
Brand value ranking positions mapped to 5A, 4A and 3A ratings