KingLead China International School Brand Value Top 100 includes four core indicators: International Certification Competitiveness, Faculty Competitiveness, Social Influence, and Industry Influence. The following is the brand value evaluation system of Chinese international schools:

International Certification contains two sub-indicators: Certificated Institutions Authorized by Mainstream Exam Committees and Certification by Mainstream International Certification Organizations. - If IB courses have been certificated by IBO
- If AP courses have been certificated by College Board
- If IGCSE/A-Level courses have been certificated by CIE
- If IGCSE/A-Level courses have been certificated by Edexcel
- If IGCSE/A-Level courses have been certificated by AQA - WASC: The Western Association of Schools and Colleges
- NEASC: New England Association of Schools and Colleges
- CIS: The Council of International Schools
- Cognia: International Recognition Authority for Educational Quality
- NCCT: The National Center for Competency Testing
- EARCOS: The East Asia Regional Council of Schools

- Faculty-Student Ratio
- Proportion of Highly Educated Faculties (With master's degree or above)

Parents' Comments

Industry Influence contains two sub-indicators: Industry Experts Evaluation and Academic Experts and Scholars Evaluation. - Brand History
- Brand Investment
- Brand Communication - Educational Philosophy
- School Culture
- Characteristics of the School

KingLead China International School Brand Value Top 100 rates schools' brand value based on their rankings. The top 1-10 are rated as "5A", the top 11-30 are rated as "4A", the top 31-100 are rated as "3A".